Gold award winning DRTV accompanied the SLJ campaign.
73 metre poster for Virgin Broadband outside Euston. The first poster on the longest poster site in the world.
Virgin Media
Fronted by Samuel L. Jackson, this campaign for Virgin Media’s TV and broadband was truly integrated, incorporating print, posters, tube cards, online, radio, DM, doordrops and inserts. There was even a very successful social campaign to win the hat he wore in the ads (which, incidentally, wasn't the hat he wore in the ads - he kept that for himself).
