In 2016, the Ford of Britain line up was better looking, smarter and more efficient than ever. Unfortunately, the people of Britain didn't quite agree. As far as they were concerned, while the world had moved on, Ford hadn't.
This problem called for a bold and (it's fair to say, polarising) approach with 'Unlearn'. A campaign which encouraged people to see Ford in a new, progressive light.
It was a 360 campaign in every sense. A 60s launch TVC, large scale outdoor, special builds, standout print (the UK's largest ever newspaper ad), multiple digital and social executions and an influencer piece that (to date) has over 27 million views.
It was a huge success. Turning around brand perception and helping to re-establish Ford as a modern, forward thinking brand.
60s launch commercial
A showreel featuring the first year's worth of work on Unlearn.
