This Girl Can case study
Sport England: This Girl Can
This Girl Can. A groundbreaking campaign for Sport England, celebrating real women who take part in sport without fear of judgement. I creatively ran the pitch and subsequently oversaw every aspect of the original campaign as Creative Director. The launch campaign won dozens of awards, including 9 Cannes Lions, the inaugural Glass Lion and the Grand Prix For Good. The campaign is still going strong many years later.
